Photography

5 Secrets for Eye-Catching Instagram Images

October 2, 2017

Place your subject off center.  Whether it’s having your subject slightly at the bottom of the frame (with lots of space on top), or to the left or right, we try to avoid having the person directly in the middle of the image for Instagram pictures.  Your subject does not have to be a person, it can be an object, like the door in the second example below.

Lucy Cuneo - Secrets For Winning Instagram PicturesLucy Cuneo - Secrets For Winning Instagram Pictures Lucy Cuneo - Secrets For Winning Instagram PicturesLucy Cuneo - Secrets For Winning Instagram PicturesLucy Cuneo - Secrets For Winning Instagram PicturesLucy Cuneo - Secrets For Winning Instagram Pictures

I know that in this image above, I appear to be in the middle of the image, but the space at the top is enough to make it feel ok compositionally.

Next, we have noticed some of our most popular posts have an eye popping, contrasty color against a more neutral background.    For example, the red against the blue in this image makes it stand out and the image becomes more dynamic.
Lucy Cuneo - Secrets For Winning Instagram PicturesLucy Cuneo - Secrets For Winning Instagram PicturesLucy Cuneo - Secrets For Winning Instagram PicturesLucy Cuneo - Secrets For Winning Instagram Pictures

The last image here is an example of the opposite, a light outfit against a dark background which also works but is perhaps less eye-catching for Instagram pictures.

Third, don’t be afraid to turn up the vibrance!  We love candle-lit images and they seem to perform well, I also love photographs taken at dusk and I always pop the vibrance up in lightroom to enhance them (to what they feel like in real life!)

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Another good one is having a path that leads you into the image.  This one sounds a bit more complex but the literal path in these images leads your eye to the house, and for the top image, the tree and flowers frame the house, keeping your eye moving through the image, always back to the house.  The subject is framed by the surroundings and the depth makes it feel more dynamic and 3D.

Lucy Cuneo - Secrets For Winning Instagram PicturesLucy Cuneo - Secrets For Winning Instagram PicturesLucy Cuneo - Secrets For Winning Instagram Pictures

Last, a bit of movement seems to help boost the feeling of a dynamic image and makes it feel more life-like.  Here are some examples:

Lucy Cuneo - Secrets For Winning Instagram Pictures Lucy Cuneo - Secrets For Winning Instagram PicturesLucy Cuneo - Secrets For Winning Instagram Pictures

Hope these help!  Share your favorite Instagram Pictures with us. Let me know what else you are curious to learn! xx !!

5 Comments

  • Reply Taylor October 2, 2017 at 3:58 pm

    I love your photography tip posts like this! So informative and helpful 🙂

    Taylor | http://www.livingtaylored.com

  • Reply Cinthya October 3, 2017 at 1:43 am

    Lucy, thank you!

  • Reply Chelsey Nelson October 4, 2017 at 12:58 pm

    I appreciate your ability to take truths we instinctively know (but might not be aware of) and explain the reasoning behind them. Your photography posts are so very helpful to me.

    I know you’ve posted about editing your Instagram photos, but something I’m a little stuck on is how to create consistent tones and just a generally cohesive “look” while being able to post very different things (like a variety of landscapes, lay flats, people, places, etc.) that, at first glance, clash against one another. I’ve noticed both you and your friend Julia Engel are able to pull this off beautifully.

    Thanks, Lucy!

    Chelsey
    http://www.chelseynelson.com

    • Reply Lucy Cuneo October 5, 2017 at 5:18 pm

      This is a great question Chelsey, thank you so much for asking! I’ll do a post on it!!!! xxxxxx

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